Who do you trust?

Singer Lulu at Good Housekeeping Gala

Singer Lulu at Good Housekeeping Gala

I asked around, “Who do you distrust?” Answers were hurled at me, “Politicians, bankers, estate agents, hairdressers, the police.” The usual suspects.

I asked, “Who do you trust?” There was a thoughtful silence. Eventually, people said, “The Queen… John Lewis… bus drivers… doctors… nurses.”

Top of my own trustable list is The Good Housekeeping Seal of Approval. It’s as reliable and as British as tea time, Tower Bridge and double-decker red buses. So no wonder celebrities from stage, screen and the House of Lords swarmed to the champagne gala opening of the new Good Housekeeping Institute: Emilia Fox, Kirstie Allsopp, Jane Asher, Kathy Lette, Arlene Phillips, Baroness Margaret Jay, Baroness Floella Benjamin.

Fellow guest, Caroline Shott, Head of the Learning Skills Foundation, is used to spending her time with professors who study the brain and teachers who want to know how that affects their pupils. Afterwards, Caroline gasped, “That was like being shot into the middle of THE DEVIL WEARS PRADA. Everyone so beautiful and exquisitely dressed, so many blondes in black.”

However, what impressed us most was seeing the test rooms: rows and rows of gleaming dishwashers, ovens and washing machines, attended by white-coated, glamorous testers – just as you imagine.

Find out more about the Good Housekeeping Seal of Approval.

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